Vlogging and compact action camera segments have seen much action in the last couple of years, especially with short-form video content like ‘reels’ becoming part of social media. Could you elaborate on Sony’s efforts in this genre? Any further developments in RX0-type devices?
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| Vlogging Camera for Beginners creators |
Globally the trend of vlogging has been there for a few years. With the induced pandemic, the last two years saw a huge spike in video consumption among Indian audiences. The lockdown gave the content creators time to think out of the box and create something new as well as to follow trends.
Since the focus started shifting towards vlogging, people began looking for the right equipment to make their job easy without a complex setup. Conventionally, the cameras used to be heavy, the entire setup needed guidance, and the autofocus was not very powerful. But with the compact, mirrorless cameras, the pattern started to change. These cameras have advanced autofocus features, particularly when it comes to object tracking and face recognition. After observing the trends and the needs of the consumer, Sony came up with a dedicated camera for vlogging which is ZV-1, which performed very well and was greatly appreciated at a global level.
ZV-1 is a compact, lightweight camera for vlogging and is equipped with the latest technology, designed especially for content creators.
Some of the Features include
Vari-angle LCD, one push Bokeh button, product showcase setting, and Real-time Eye AF for Video.
This camera rightly understood and addressed the pain point of the content creators and made their workflow simpler. As a continuous process of innovation, recently, Sony has launched the ZV-E10 which is an Interchangeable-Lens Vlog Camera with all the key features of ZV-1 along with a larger sensor and the freedom to use any lens.
We at Sony believe in the constant pursuit of innovation and with such flexibilities and easy operations in our cameras, we strive to become a preferred choice amongst content creators.
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